Web Banner Animation: Influences

For this assignment I decided to create a web banner to feature on my website. For this banner animation I have had some influences in terms of graphics, colours and theme. The theme I decided on was Fashion because it links in with the design of my website. Below I have summarised all of the elements of my web animation and have included influences from magazines, websites, adverts and objects.
Concept/ Advertising: For this web banner I have adapted the sophisticated black and white colour scheme incorporating a fashion model walking across the banner. As this appears the writing and information for the user will appear. The reason for this is because one of my interests is fashion, which links in with my website design. I also chose this because I am advertising etc Magazine, a local magazine in West Sussex. This is a magazine I have recently written for and fashion is a strong feature within the magazine. Therefore the catwalk model links in well and represents my personality and interest of mine.
Theme: I have decided to adapt and combine the themes of fashion and art deco. I chose these themes because I wanted to keep the web banner in a similar style to my website design. Therefore with the black and white theme, I think the banner looks in its place and links in well also reflecting my website itself. The fashion and art deco styles work well together and clearly advertise an interest of mine.
Graphics: The main graphics/ animation included in this banner is the fashion model walking across the banner. I originally wanted to draw the animation in Illustrator and create a fashion sketch inspired animation. I have had some influences for this graphic which I have discussed below under 'Influences'. The image below shows a similar style which I wanted to create for my animation.

Similar Style for Model Animation

Although, I decided to try and create the animation using stop motion photography. This allowed me to use my skills in Photoshop to edit them to create the intended effect. This has been featured on my current/ final web banner. This works really well within the banner and has created the effect.
Techniques: The main technique which I have used within the web banner is masking. Within Adobe Flash I wanted to use this technique to create a spotlight effect. Because of the fashion model concept, I believe the spotlight will look good and work well. This will be used as the model animation is seen walking across the banner to finally reveal the writing (information) including the company's logo.
Influences
Throughout creating my web banner I have had various influences for different elements. These include the theme and the use of graphics. Below I explain the influences I have had from different media texts.
Fashion Magazines: I have had influences from magazines for the graphics I intended on using in my web banner. This is related to the model animation which I wanted to create using original assets. I recently read Company Magazine and they have continuously used a fashion sketch to show the latest fashion trends. I liked the originality of this graphic and is the same style which I wanted to create for my animation. The image below shows this graphic from Company High Street Edit magazine.
Diet Coke Can: A recent Diet Coke can design by Benefit has influenced the design in terms of the colour scheme for my animation. This has also inspired and influenced the design of my website, therefore I wanted to link this design with my web banner. I liked the use of the black and white colour scheme and thought it reflected the black and white art deco/ retro theme which I wanted to portray in my banner. The image below shows the Diet Coke cans which have influenced the theme and design of my web banner.

Influence: Diet Coke Face Profile Graphics

Week 18: Logo Influences for ITV1 Logo

Influences of Typography from Existing TV Shows
I have also been influenced by existing logos for TV shows. These have influenced my own logo which have rebranded for ITV1 for my TV ident (s). These have influenced my logo for the theme of Christmas, below shows some of these influences and I have explained the reasons why they have influenced my logo.

Influence: The Talent Show Story Logo

This logo from a recent show which I watched ‘The Talent Show Story’ on ITV1 has influenced my rebranded ITV1 logo. The elements within this logo which influenced mine were the ‘Talent Show’ typography. The main text is very bold and inside the outline of the letters are gold dots, which is similar to the effect I have used for my logo. I have used the effect of lights and this effect is also used within this logo for the TV show. The gold within this logo also suggests the theme of Christmas; I made a similar logo in the gold colour scheme for my variation within my ident. Although this is not a Christmas logo it does reflect the theme in terms of the colour scheme and the star used within the centre.

Influence: Dancing on Ice Logo

This logo for Dancing on Ice has influenced my logo in terms of the sparkle element.  This recent logo caught my attention because of this element and that I am including this element strongly within my ident idea. This logo has been animated to show the sparkles around the edges. This to me reflects the theme of Christmas and has influenced my ident idea and also my logo. My logo will be seen lighting up and I will incorporate the stars sparkle around the edges, similar to this Dancing on Ice logo.

Week 17: Influences from TV shows

Over the Christmas period I had paid attention to graphics which have been included within various TV shows which I have viewed. These TV shows have included various animations similar to those which I will be including within my own ident (s). One TV show which caught my attention with the use of graphics was Deal or No Deal. Throughout the Christmas period in this show they used the graphics of lights on the box within the introduction sequence. This is a similar to the lights which I will be animating onto my filmed Christmas tree footage. These are multicolour lights which will catch the viewers attention and is an element which reflects the Christmas theme. I will be adding in the animated Christmas lights to the daytime footage which I have filmed. The reason for this is because I filmed the daytime footage recently and the tree did not have any lights, therefore I will animate the lights to add over the footage.

Deal or No Deal also used the sparkling lights graphics throughout the episodes. These were animated multicolour stars which were used before and after the advert breaks within this show. This animation covered the screen and the stars were seen scattering 'magically'. I will be including similar sparkling stars within my animation to surround the logo. This is because these are an element which strongly suggests the theme.

The Family Fortunes introduction sequence was also eye catching. This used graphics to emphasise the theme of Christmas. The use of the Christmas tree lighting up caught my attention. This is because it is similar to the concept of my ident, with the tree lighting up. I liked this introduction sequence as it clearly shows the Christmas theme with the Christmas lights and snowflakes and also stars.

Week 17: Influences for Final TV Ident

For my final TV Ident idea I have been influenced by recent products such as existing idents and TV adverts. In a previous post I briefly discussed these influences, but within this post I am talking in detail about how they have each influenced my final idea. Below I have highlighted these influences and how they have influenced my final ident idea. Within most of these influences listed below one element which is included within all of them is the use of the 'sparkles'. This is a main element which I wanted to include within my ident. The reason for this is because this the main iconography which I associate with the theme of Christmas and is an element I am included strongly within my ident.

Existing ITV1 Christmas Ident: For my research into similar and existing products one of the main idents which influenced my own ident idea was ITV1 Christmas Ident 2010. The reason why this influenced my idea so much was the graphics which are used within it. They have created the logo with the effect of sparkles. This use of graphics has inspired and influence my final idea. This also influenced the fact that my ident idea is based outside at night. The reason for this is because The Christmas lights can be clearly seen within a dark background. Therefore this is an element which I will include within my ident idea. This ident is shown below and the main element which I want to include to portray the theme of Christmas within my own ident is the use of the sparkle to create the actual ITV1 logo. I will be including this within my ident, this will be seen at the top of the Christmas tree surrounding my re branded ITV1 logo. This whole ident revolves around the use of graphics and animations which is also an element I am included a lot within my ident. This is because I am creating the baubles on the tree by using Flash animations and also the stars, sparkles and snow which are also featured within my ident.

Forrero Rocher TV Advert: Another media form which has influenced my ident in terms of the graphics such as sparkles is the Forrero Rocher Christmas TV advert 2011. This advert caught my attention when I saw it on many different TV channels over the Christmas period. The main element which interested me was the use of the sparkle trail taking the viewer on a journey to reveal the product being promoted, the chocolate. I intend on creating a similar gold sparkle trail from this advert within my own ident. I want this to spiral around the tree and appear around the logo at the top of the logo. I will create this animation within Adobe Flash and it want it to be a similar trail to the one shown within this advert.

Coca Cola Christmas Advert: The Coca Cola advert is also an iconic Christmas advert which has different elements which have influenced my ident idea. This ident focuses on the impact Coca Cola has and includes various elements such as lights, snow, stars and sparkle which reflect the theme of Christmas very well. One main influence which I have gained from this advert is the use of the lights lighting up as the Coca Cola truck travels along. This shows the impact the Coca Cola product has and how it has the 'power' to light up the Christmas lights has it travels. This is similar to an element which I want to include within my ident with the lights lighting up as the ident develops and the camera moves up the tree to reveal the ITV1 logo.

BBC1 Christmas Ident: Another existing ident which caught my attention over the Christmas period was the BBC1 ident. This again included various elements which showed strongly the theme of Christmas. All of the BBC1 idents include the signature 'O' within them, this ident included this in the form of a choir and the stars of the various shows on BBC1. The BBC1 logo then appeared over top of the blurred footage shape of the 'O'. Within this ident they have used different iconography for Christmas, similar to elements I plan to include within my ident. These are the snow, snowflakes and sparkle effects. The snowflakes are the main element which caught my attention, as these look very realistic and are similar to what I want to create for my ident. I will have the snowflakes falling from the top of the screen over the footage of the Christmas tree. I will also be able to create this animation within Flash and make the snowflakes as realistic as possible, like the snowflakes graphics within the BBC1 ident.

Moodboard Images- Another influence for my idea was in the creation of my moodboard. This presented my final idea in terms of the colour scheme, content and theme iconography. The main influence shown within this moodboard is the baubles with images inside them. This influenced part of my TV ident idea, as I decided to include animated baubles on the tree with footage of an ITV1 show from Christmas included within it. I believe this is a creative way of representing the shows on ITV1 at Christmas as people are always interested in the shows which are on TV at this time of year. Therefore by presenting it this way the viewer will pay attention to what is on TV through this ident. Also, when I create my suite of idents I can vary the archive footage which I include within the baubles to appeal to different audiences.

My Moodboard Representing my Ident Idea
and also showing my Influences

Typography Influences: I have also created a new logo for ITV1 based on the theme of Christmas. I have had influences for this logo via different fonts and existing Christmas TV logos. The images below show some of these influences. I have created my own ITV1 logo with the use of the Christmas lights effect. I simply created the ITV1 text from two different layers of coloured Christmas tree lights. A similar effect can be seen within one of the images below. On a black background a green text has been created within the use of dots, which has the effects of sparkles which is similar to the effect my logo will have. I will animate my logo in Adobe Flash for my final ident as it will appear to light up letter by letter. The influences include the colours of red and green which are used within one of the images shown below. These two colours clearly represent and show a clear link to Christmas and people can therefore recognise this colour scheme.

Typography Styles which have Influence my Logo

I have shown clearly some of the influences from various media sources which have influence my final idea. By analysing these I have gained knowledge into what elements interest the audience and how I can ensure my ident will portray the theme of Christmas well.

In terms of my production, this week I have been completing my paperwork for filming. I have completed this and aim to film tomorrow (13th January) ready for the footage to be edited in Premiere Pro next week. Throughout this blog I am now reflecting on the different influences which have influenced my TV ident idea in terms of the different elements included.